Does your business sell primarily to:?
To a large number of businesses or just a very few?
Is your customer base:?
Do you think marketing and sales are:?
(marketing perspective) Our business doesnít need much marketing. Our products or services sell without having to do much.
(marketing perspective) It is more important to focus on what the customer buys now, rather than what the customer will buy in the future.
(marketing perspective) Our business has a separate, annual marketing budget item within the overall budget.
(marketing perspective) Our current customers are the firmís most important asset.
(marketing perspective) Everyone in this firm makes customers a top priority.
(marketing perspective) We rely heavily on experience when making marketing decisions.
Volume 6, Issue 8, 2006
ISSN - 1534-8326
Gerald E. Hills
University of Illinois-Chicago
William J. Dennis, Jr.
NFIB Research Foundation
NFIB's mission is to promote and protect the right of our members to own, operate and grow their businesses.
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