Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
9. (marketing perspective) We rely heavily on experience when making marketing decisions.
Response | ||||
---|---|---|---|---|
1 | Strongly agree | 62 | ||
2 | Agree | 26 | ||
3 | Neither agree nor disagree | 3 | ||
4 | Disagree | 5 | ||
5 | Strongly disagree | 3 | ||
6 | DK/Refuse | 0 | ||
Total (%) | 99 | |||
N | 752 |
Notes: Eighty-eight (88) percent agree that they rely heavily on experience when making marketing decisions (Q#9).