Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
3. Do you think marketing and sales are:?
Response | ||||
---|---|---|---|---|
1 | Same business concept | 28 | ||
2 | Somewhat different business concepts | 40 | ||
3 | Very different business concepts | 29 | ||
4 | DK/Refuse | 4 | ||
Total (%) | 101 | |||
N | 752 |
Notes: Twenty-eight (28) percent of small employers think that marketing and sales are the same business concept (Q#3).