Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
2. Is your customer base:?
Response | ||||
---|---|---|---|---|
1 | Virtually all repeat customers | 12 | ||
2 | Mostly repeat customers | 35 | ||
3 | Mix of repeat and non-repeat customers | 45 | ||
4 | Mostly non-repeat customers | 6 | ||
5 | Virtually all non-repeat customers | 2 | ||
6 | DK/Refuse | 0 | ||
Total (%) | 100 | |||
N | 752 |
Notes: Forty-seven (47) percent of small businesses sell primarily to repeat customers (Q#2).