Questions - 11 to 20 of 42
(marketing perspective) We invest in building long-term relationships with our customers.
(marketing perspective) We quickly adjust to meet changing customer expectations.
(marketing perspective) It is more expensive to retain a current customer than to acquire a new one.
(marketing perspective) Customer demand is usually the reason we introduce a new product/service.
(marketing perspective) Long-term growth is more important than immediate profits.
(marketing perspective) We learn from our competitors.
(marketing perspective) It is easier to get a new customer than it is to keep an older one.
(marketing perspective) A marketing plan is a critical business tool.
(marketing perspective) Most of our marketing decisions are based on what we learn from day-to-day customer contact.
(marketing perspective) Our primary objective is to grow the business.
Volume 6, Issue 8, 2006 ISSN - 1534-8326
Claes Hultman Örebro University
Gerald E. Hills University of Illinois-Chicago
William J. Dennis, Jr. NFIB Research Foundation