Would you describe your current principal customer base as:?
Regardless of your current market-share, is the market for the goods and/or services you now sell growing rapidly, growing, stable, declining or declining rapidly?
Is growth or decline in the area’s population a major reason for that change in market size?
Would you characterize the market in which you primarily operate as:?
Is there a dominant firm in your market?
Is your firm that dominate firm?
Do you intend to expand this business into new geographic markets or territories in the next five years?
Do you intend to expand into new products or services in the next five years?
Approximately what percent of your sales are in franchised goods or services? Is it closest to:?
Approximately what percent of your sales are made over the Internet? Is it closest to:?
Do you attempt to market your firm using Facebook?
Do you attempt to market your firm using Twitter?
Do you attempt to market your firm using organizations such as Groupon or Living Social?
Do 90 percent of your customers lie within:?
More choice and selection
Maximum use of technology
Alliances or cooperation with another firm or firms
Target missed or poorly serviced customers
Highest possible quality
New or previously unavailable goods or services
A superior location
Expansion or growth
Creation of new products, services, or precesses to sell or lease
In the last three years, have you changed your basic competitive strategy:?
What was the principal reason you changed your competitive strategy during that time?
How satisfied are you with the change in competitive strategy: Would that be:?
Since you began in this business, have you changed your basic competitive strategy:?
Volume 12, Issue 3, 2012
ISSN - 1534-8326
William J. Dennis, Jr.
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