Strategy
» Strategy, Volume 12, Issue 3, 2012
Business owners try to compete using different business strategies. On a scale of 1 to 7 with 1 meaning it plays no part in your competitive strategy and 7 meaning it is your entire competitive strategy, how are you trying to compete? Are you trying to compete using:?
13A. Lower Prices
Response | ||||
---|---|---|---|---|
1 | No part in competitive strategy | 24 | ||
2 | 9 | |||
3 | 13 | |||
4 | 13 | |||
5 | 18 | |||
6 | 10 | |||
7 | Entire competitive strategy | 13 | ||
8 | DK/Refuse | 2 | ||
Total (%) | 102 | |||
N | 753 |
Notes: Lower prices is the entire competitive strategy for 13 percent of small employers.