Strategy
» Strategy, Volume 12, Issue 3, 2012
Business owners try to compete using different business strategies. On a scale of 1 to 7 with 1 meaning it plays no part in your competitive strategy and 7 meaning it is your entire competitive strategy, how are you trying to compete? Are you trying to compete using:?
13M. Creation of new products, services, or precesses to sell or lease
Response | ||||
---|---|---|---|---|
1 | No part in competitive strategy | 31 | ||
2 | 10 | |||
3 | 11 | |||
4 | 8 | |||
5 | 14 | |||
6 | 8 | |||
7 | Entire competitive strategy | 15 | ||
8 | DK/Refuse | 3 | ||
Total (%) | 100 | |||
N | 753 |
Notes: The creation of new products, services, or precesses to sell or lease is the entire competitive strategy for 15 percent of small employers.