Strategy
» Strategy, Volume 12, Issue 3, 2012
Business owners try to compete using different business strategies. On a scale of 1 to 7 with 1 meaning it plays no part in your competitive strategy and 7 meaning it is your entire competitive strategy, how are you trying to compete? Are you trying to compete using:?
13G. Target missed or poorly serviced customers
Response | ||||
---|---|---|---|---|
1 | No part in competitive strategy | 26 | ||
2 | 9 | |||
3 | 9 | |||
4 | 12 | |||
5 | 15 | |||
6 | 9 | |||
7 | Entire competitive strategy | 17 | ||
8 | DK/Refuse | 4 | ||
Total (%) | 101 | |||
N | 753 |
Notes: Targeting missed or poorly serviced customers is the entire competitive strategy for 17 percent of small employers.