Questions - 31 to 40 of 42
(marketing perspective) We use our key industry friends and partners extensively to help us develop and market our products and services.
(marketing perspective) Creativity stimulates good marketing decisions.
(marketing perspective) We don’t think much about longer-term marketing objectives as much as we should.
(marketing perspective) We usually introduce new products and services based on the recommendations of our suppliers.
(marketing perspective) Most of our marketing decisions are based on exchanging information with those in our personal and professional network.
(marketing perspective) We have to work very hard to reach our sales goals.
My business places a strong emphasis on:? (innovative/proven)
In the last three years, changes in my products or services have been:? (minor/dramatic)
My business is inclined toward:? (low risk/high risk)
Due to the nature of the business environment in which you operate, is it best to:? (cautious/bold)
Volume 6, Issue 8, 2006 ISSN - 1534-8326
Claes Hultman Örebro University
Gerald E. Hills University of Illinois-Chicago
William J. Dennis, Jr. NFIB Research Foundation