Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
21. (marketing perspective) Adding innovative products or services is important to our success.
Response | ||||
---|---|---|---|---|
1 | Strongly agree | 43 | ||
2 | Agree | 35 | ||
3 | Neither agree nor disagree | 5 | ||
4 | Disagree | 8 | ||
5 | Strongly disagree | 7 | ||
6 | DK/Refuse | 1 | ||
Total (%) | 99 | |||
N | 752 |
Notes: Seventy-eight (78) percent of small employers agree that adding innovative products and/or services is important to their success (Q#21).