Economic Downturn
» Economic Downturn, Volume 8, Issue 1, 2008
If respondent reduced advertising or promoting in the business compared to six months ago.
1b. Is the most important reason for the promotion reduction:?
| Response | ||||
|---|---|---|---|---|
| 1 | Market is established and you need less promotion | 18 | ||
| 2 | Cost of promotion | 30 | ||
| 3 | Seasonal factors | 3 | ||
| 4 | A slowing overal economy | 43 | ||
| 5 | Other | 6 | ||
| 6 | DK/Refuse | 0 | ||
| Total (%) | 100 | |||
| N | 96 | |||
Notes: Thirty (30) percent of small employers who reduced advertising or promoting in the business compared to six months ago did so because of cost.
