Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
9. How much does changing prices, such as sales or specials, contribute to your business’s sales revenue? Would you say:?
Response | ||||
---|---|---|---|---|
1 | A lot | 4 | ||
2 | Quite a bit | 6 | ||
3 | Some | 16 | ||
4 | A little | 46 | ||
5 | Don't change prices as marketing device | 28 | ||
6 | DK/Refuse | 1 | ||
Total (%) | 101 | |||
N | 752 |
Notes: Seventy-four (74) percent of small, employing businesses generate little or no sales revenue from changing prices (Q#9).