Adjusting to Cost Increases
» Adjusting to Cost Increases, Volume 1, Issue 4, 2001
16. How do your current selling prices compare with the selling prices of your principal competitor? Are they ____ than your principal competitor's?
Response | ||||
---|---|---|---|---|
1 | Much higher | 1 | ||
2 | Higher | 9 | ||
3 | About the same | 60 | ||
4 | Lower | 22 | ||
5 | Much lower | 4 | ||
6 | DK/Refuse | 4 | ||
Total (%) | 100 | |||
N | 752 |
Notes: Sixty (60) percent of small employers think their current selling prices are about the same as their principal competitor's (Q#16).