Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales.
3. Does your advertising tend to be:?
| Response | ||||
|---|---|---|---|---|
| 1 | Steady throughout the year | 50 | ||
| 2 | Steady with periodic ups and downs | 25 | ||
| 3 | Varies enormously throughout the year | 11 | ||
| 4 | Confined to a season or short period | 13 | ||
| 5 | DK/Refuse | 2 | ||
| Total (%) | 101 | |||
| N | 322 | |||
Notes: Fifty (50) percent of small employers who believe advertising contributes more than a little to sales advertise steadily throughout the year (Q#3).
