Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales.
Do you advertise extensively, some, or not at all:?
1E. (advertise) In magazines.
| Response | ||||
|---|---|---|---|---|
| 1 | Extensively | 8 | ||
| 2 | Some | 27 | ||
| 3 | Not at all | 65 | ||
| 4 | DK/Refuse | 0 | ||
| Total (%) | 100 | |||
| N | 322 | |||
Notes: Eight percent of small, employing businesses advertise “extensively” in magazines (Q#1E).
