Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales.
Do you advertise extensively, some, or not at all:?
1D. (advertise) Through direct mail.
| Response | ||||
|---|---|---|---|---|
| 1 | Extensively | 16 | ||
| 2 | Some | 38 | ||
| 3 | Not at all | 46 | ||
| 4 | DK/Refuse | 1 | ||
| Total (%) | 101 | |||
| N | 322 | |||
Notes: Sixteen (16) percent of small, employing businesses advertise “extensively” through direct mail (Q#1D).
