Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales.
Do you advertise extensively, some, or not at all:?
1B. (advertise) On television.
| Response | ||||
|---|---|---|---|---|
| 1 | Extensively | 2 | ||
| 2 | Some | 11 | ||
| 3 | Not at all | 87 | ||
| 4 | DK/Refuse | 0 | ||
| Total (%) | 100 | |||
| N | 322 | |||
Notes: Two percent of small, employing businesses advertise “extensively” on television (Q#1B).
