Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales AND advertises in newspapers.
1A1. Is that daily newspapers, weekly newspapers or both?
| Response | ||||
|---|---|---|---|---|
| 1 | Daily | 28 | ||
| 2 | Weekly | 43 | ||
| 3 | Both | 28 | ||
| 4 | DK/Refuse | 2 | ||
| Total (%) | 101 | |||
| N | 193 | |||
Notes: Twenty-eight (28) percent of small, employing businesses where advertising contributes more than a little to sales and where they advertise in newspapers, advertise in daily newspapers exclusively (Q#1A1).
