Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
1. How much does advertising, such as newspaper ads, direct mail, fliers, etc., contribute to generating your business’s sales revenues?
| Response | ||||
|---|---|---|---|---|
| 1 | A lot | 7 | ||
| 2 | Quite a bit | 11 | ||
| 3 | Some | 23 | ||
| 4 | A little | 48 | ||
| 5 | (Don't formally advertise) | 11 | ||
| 6 | DK/Refuse | 0 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Forty-one (41) percent of small, employing businesses advertise enough so that it contributes more than a little to sales revenues (Q#1).
