Evaluating Banks
» Evaluating Banks, Volume 5, Issue 7, 2005
On a scale of one-to-five where 1 means very important and 5 means not important, how important to you is EACH of the following bank characteristics in conducting your firm's financial business? How about:?
1J. (desirable bank characteristic) Knows the local market or community.
| Response | ||||
|---|---|---|---|---|
| 1 | Very important | 45 | ||
| 2 | 22 | |||
| 3 | 19 | |||
| 4 | 5 | |||
| 5 | Not important | 8 | ||
| 6 | DK/Refuse | 1 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Forty-five (45) percent of small employers think that "knows the local market or community" is a very important bank characteristic (Q#1J).
