Evaluating Banks
» Evaluating Banks, Volume 5, Issue 7, 2005
On a scale of one-to-five where 1 means very important and 5 means not important, how important to you is EACH of the following bank characteristics in conducting your firm's financial business? How about:?
1A. (desirable bank characteristic) Knows you and your business.
| Response | ||||
|---|---|---|---|---|
| 1 | Very important | 57 | ||
| 2 | 21 | |||
| 3 | 14 | |||
| 4 | 3 | |||
| 5 | Not important | 4 | ||
| 6 | DK/Refuse | 1 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Fifty-seven (57) percent of small employers think that "knows you and your business" is a very important bank characteristic (Q#1A).
