» Bank Competition, Volume 5, Issue 8, 2005

If respondent or someone on his/her behalf shopped for a new primary financial institution in the last three years because respondent not satisfied with present institution.

Why weren't you satisfied with your primary financial institution? Was:?

3bC. (reason for dissatisfaction) The fact that you needed more or different services a reason for your dissatisfaction.

Notes: Thirty-three (33) percent of small employers who shopped for a new primary financial institution because they were dissatisfied with their current primary financial institution report they needed more or different services as a reason for their dissatisfaction (Q#3bC).