Bank Competition
» Bank Competition, Volume 5, Issue 8, 2005
If respondent or someone on his/her behalf shopped for a new primary financial institution in the last three years.
3a. Why did you shop for a new primary financial institution? Was the most important reason because you:?
| Response | ||||
|---|---|---|---|---|
| 1 | Know you could get a better situation elsewhere | 18 | ||
| 2 | Thought you might test the waters and see what was out there | 42 | ||
| 3 | You were not satisfied with your financial institution at the time | 38 | ||
| 4 | DK/Refuse | 2 | ||
| Total (%) | 100 | |||
| N | 181 | |||
Notes: Thirty-eight (38) percent of small employers who shopped for a new primary financial institution report their most important reason for shopping was because they were dissatisfied with their current primary financial institution (Q#3a).
