Economic Downturn
» Economic Downturn, Volume 8, Issue 1, 2008
If respondent increased advertising or promoting in the business compared to six months ago.
1a. Is the most important reason for the promotion increase:?
Response | ||||
---|---|---|---|---|
1 | A unique sales opportunity | 17 | ||
2 | Good deals to promote the business now available | 11 | ||
3 | Seasonal factors | 14 | ||
4 | A slowing overall economy | 41 | ||
5 | Other | 17 | ||
6 | DK/Refuse | 1 | ||
Total (%) | 101 | |||
N | 156 |
Notes: Seventeen (17) percent of small employers who increased advertising or promoting in the business compared to six months ago did so because of a unique sales opportunity.