Media as an Information Source
» Media as an Information Source, Volume 7, Issue 6, 2007
If respondent listens to the radio every day or a few times a week.
1a. For you, is radio a very important, important, not too important, or not at all important source for BUSINESS information?
Response | ||||
---|---|---|---|---|
1 | Very important | 18 | ||
2 | Important | 39 | ||
3 | Not too important | 32 | ||
4 | Not at all important | 11 | ||
5 | DK/Refused | 0 | ||
Total (%) | 100 | |||
N | 628 |
Notes: Eighteen (18) percent of small employers who listen to the radio every day or a few times a week find the radio a very important source for business information.