The Budget
» The Budget, Volume 7, Issue 4, 2007
If respondent has a written budget and below their revenue or sales budget.
14a. What is the primary reason for variance from your revenues or sales projections?
Response | ||||
---|---|---|---|---|
1 | General economic conditions weaker than anticipated | 36 | ||
2 | Lost a major customer(s) unexpectedly | 11 | ||
3 | Forced to lower prices or lower them more than planned | 1 | ||
4 | A new competitor(s) entered the market | 1 | ||
5 | Weather issues | 11 | ||
6 | Other | 37 | ||
7 | DK/Refuse | 3 | ||
Total (%) | 100 | |||
N | 95 |
Notes: Thirty-six (36) percent of small employers who have a written budget and are below budget site weaker economic conditions than anticipated as the primary reason for variance from their revenue or sales projections (Q#14a).