Bank Competition
» Bank Competition, Volume 5, Issue 8, 2005
If respondent thinks there is more competition for the firm's banking business than three years ago.
What makes you say that competition for your firm's banking business has increased? Is it because:?
2B. (evidence of more competition) You have noticed more radio and TV advertising focused on smaller firms.
Response | ||||
---|---|---|---|---|
1 | Yes | 42 | ||
2 | No | 56 | ||
3 | DK/Refuse | 2 | ||
Total (%) | 100 | |||
N | 345 |
Notes: Forty-two (42) percent of small employers who think more competition exists for their banking business than three years ago noticed more radio and TV advertising focused on smaller firms as a reason for their view (Q#2B).